All vision letters

Working backwards: the customer we are building for

This letter is our product vision, written from the perspective of the product manager we want Usero to make wildly successful. She is a portrait of the customer we serve, not a real person who wrote in.

I'm writing because I finally feel like I'm doing the job I was hired to do.

A few weeks ago one of our power users, Dana, mentioned almost in passing that our CSV export quietly stops at 1,000 rows. It's the kind of thing my engineers never get to. It's not a fire, it's not on the roadmap, it just makes one person's week a little worse. Here's what's different now: Usero turned her complaint into a pull request. A one-line pagination fix that had been hiding for who knows how long. One of my engineers reviewed it, merged it, and it was live in two days. Usero emailed Dana to tell her it shipped, and she wrote back, "I've been working around this for months, thank you." I didn't touch a thing.

That used to be impossible. My Mondays were 20 tabs: Slack, Discord, support email, our forms, all of it, hunting for duplicates and pinging engineers to ask whether something was still relevant. Now it lands in one place, clustered and prioritised, and a weekly roundup tells me what's trending. When something's critical I hear about it the moment it happens. Last week I knew about a replay that wouldn't play before our own alerting did, because the customer told us first.

But the part I can't get over is the shipping. We've closed 10 feedback items this week, most of them Usero PRs my team reviewed and merged. We've gone from 83 open items to 12, and the 12 that remain are the real ones, the things worth a roadmap conversation, not the papercuts that used to sit in the backlog forever. My users keep emailing to say they can't believe how fast we move now. Usero tells them when their idea ships, so I don't have to.

I've got my time back, and I'm spending it where I always wanted to: talking to my users.

I'll never go back to the old way of working. Thanks Usero.

Barb

Product Manager, Idaho (remote)

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